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Interactive Field Guide

Build AI Workflows You Can Take Anywhere

The platform-proof system for marketers whose work can’t stop when one AI platform does.

From the podcast

Based on Michael Stelzner’s AI Explored interview with Nicole Leffer, who helps B2B marketers get real results with AI.

01
The Cold Open

The Day the Demo Died

Nicole Leffer had a workflow she couldn’t wait to show off — an AI agent living inside an Excel workbook, tracking her consulting hours, writing client recaps, running her dashboards. She opened the file, fired up Claude, and got nothing.

Claude was down.

For most marketers, that’s where the story ends. The demo dies, the work stops, and you wait for the status page to turn green again.

Claude
ChatGPT

Nicole opened ChatGPT inside the same workbook instead. It read the instructions, read the history, and picked up exactly where Claude had left off. Same agent. Same memory. Different brain.

That’s the whole point of this guide. Here’s how to build workflows that don’t care which platform is up.


02
The Terrain

Your Favorite Platform Shouldn’t Be Load-Bearing

A heavy block resting on a single cracking pillar

You picked a platform, learned its quirks, built your projects. That loyalty feels efficient — but everything you built lives somewhere you don’t control. Three things will eventually test that arrangement:

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There’s an upside too: the models leapfrog each other constantly. When your workflows travel, you go where the best tool is this week — instead of waiting for your platform to catch up.

The Big Idea

Don’t build for a platform. Build for portability — then run your work wherever the best (or only working) model happens to be that day.


03
Your Kit

Skills: Build Once, Use Everywhere

A glowing module snapping into a device like a power cell

A skill is surprisingly simple: a zip file containing a Markdown file — plain-text instructions for one specific task, plus any templates or assets it needs. Mike compared it to Neo downloading kung fu in The Matrix — your AI absorbs the capability instantly. Why skills beat projects for portability:

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And you don’t hand-write these. Claude, ChatGPT, and Codex each include a skill-creator skill — paste in a recurring prompt, and it builds the skill for you. Then test, fix, repeat.

⚠ Nicole’s Warning

Never download a stranger’s skill.

A skill isn’t just instructions — it can run code and connect to your data. A malicious one could quietly tell your AI to reach into your CRM and ship customer data somewhere. Unless the source is one you’d trust with your data — Anthropic, OpenAI, Google, or your own team — build your own. And never install an outside skill into a company account.


04
The 30-Second Habit

The Habit That Protects Everything

Keep a copy of your AI infrastructure somewhere the AI companies don’t control. Download your skills to Drive or Dropbox. Export your project and GPT instructions into folders you own. Those instructions are nearly interchangeable — paste your best GPT’s instructions into a Claude project and you’ll get close to the same output.

The platform is rented.
The instructions are the asset.

If your platform has an outage or a price hike, you recreate your entire setup elsewhere in five minutes, not five weeks. Thirty seconds per asset — and almost nobody does it. Do it this week.


05
Pack Light

Stop Feeding Your AI Everything

A single glowing folder feeding several connected nodes

The myth: AI does better when it sees everything — your whole Drive, every doc your company ever made. Nicole’s experience says the opposite. The AI does dramatically better when you hand it exactly the right document than when it burns effort — and your tokens — searching your archive. You already know what’s relevant. The portable version of context:

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Update the doc once and every platform is instantly current. Further along? MCP connectors apply the same idea to live data — one connector, wired into multiple platforms, so your data access travels too.


06
The Build

The Excel Workbook That Became an Agent

A glowing map pin standing on an isometric spreadsheet grid

Nicole’s favorite system — an AI agent that lives inside an Excel workbook and runs identically on Claude, ChatGPT, or Copilot. Here’s how she builds one, in four moves. Tap each step:

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Step {{ activeExcel.n }} of 4

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← Back {{ nextExcelLabel }}

The two moves that make it portable: the prompts live in tabs (instructions travel with the file, not the platform), and a history log tab gives the agent memory — so whichever AI opens the file next knows everything that’s happened. That’s why ChatGPT could pick up the demo the day Claude went dark.

Live in Google Workspace?

The design is platform-agnostic — the workbook imports into Google Sheets intact, and Gemini can build and run it with the same agentic capability. Even the spreadsheet itself is swappable.

Steal These Prompts

The exact prompts from Nicole’s method — copy and adapt:

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The Overlook

How Portable Are You Right Now?

Tap every statement that’s true for you today.

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Trail Checklist

Make It Portable This Week

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